What is Better Cotton^™?

Better Cotton^™ is the world’s leading sustainability initiative for cotton. The Better Cotton^™ mission is to help cotton communities survive and thrive, while protecting and restoring the environment. 

Better Cotton^™ is sourced via a chain of custody model called mass balance. This means that Better Cotton^™ is not physically traceable to end products, however, Better Cotton^™ Farmers benefit from the demand for Better Cotton^™ in equivalent volumes to those we ‘source.’

Better Cotton^™ trains farmers to use water efficiently, care for the health of the soil and natural habitats, reduce use of the most harmful chemicals, and implement decent work principles. As proud Members of Better Cotton^™,  Flexfit^® is committed to improving cotton farming practices globally.

As a distributor of FLEXFIT®‘s cotton products which are sourced as Better Cotton™, it is required that you include the following statement when you’d like to promote on your owned/earned channels:

“FLEXFIT® partners with Better Cotton™ to improve cotton farming globally. By choosing cotton products from FLEXFIT®, you are supporting FLEXFIT®’s investment in Better Cotton™ mission.

* Products are sourced via a system of mass balance and therefore may not contain Better Cotton™.”